Ariel Dorfman, Armand Mattelart, How to Read Donald Duck: Imperialist Ideology in the Disney Comic
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How to Read Donald Duck is a Marxist political analysis by Ariel Dorfman and Armand Mattelart on what they perceive is cultural imperialism in popular entertainment, published in Chile in 1972. Written in the form of essay (or, in the authors’ words, a “decolonization manual”), the book is an analysis of mass literature, specifically the Disney comics published for the Latin American market. It is one of the first social studies of entertainment and the leisure industry from a political-ideological angle, and the book deals extensively with the political role of children’s literature.
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